In the heart of the Cher department, the village of Bruère-Allichamps quietly stands out as a model for welcoming motorhome owners in France. Since 2017, the CAMPING-CAR PARK site, developed on the former municipal campsite, has drawn countless travelers every year seeking nature, heritage, and reliable services. Deputy Mayor Roger Portmann looks back on this partnership, which has now been in place for nearly a decade.
“We've been working with CAMPING-CAR PARK for several years now, in a genuine spirit of partnership between the municipality and the operator,” explains Roger Portmann. While a few technical adjustments were needed along the way, the overall results remain extremely positive: the site has paid for itself and generates revenue that helps fund local projects.
The very operation of the site reflects the core values of CAMPING-CAR PARK:
"The grocery store next to the site is doing very well thanks to motorhome owners. We are seeing a change in behavior: travelers stop, shop locally, and take an interest in the village," notes the deputy mayor.
The regular arrival of motorhome owners and the increase in site traffic have led to significant local economic momentum. While the revenue directly from the site is important for the municipality, it is also the overall spending in local shops—grocery store, bakery, restaurants—that helps strengthen the municipal budget. This vitality has enabled several improvements, including the installation of children's play equipment and plans for a future multi-sports court for the village's youth and adults. These facilities help improve the quality of life for residents while supporting the development of responsible tourism.
The site, equipped with essential 24/7 services (water, electricity, waste disposal, Wi-Fi), offers users comfort and autonomy while limiting the impact on municipal finances. "Before, services were free, but that weighed on the municipal budget. Today, the municipality no longer bears this burden," notes Roger Portmann.
Located in a large wooded park, just 400 meters from the town center, the Bruère-Allichamps site offers a pleasant setting with 100 m² pitches. Along the banks of the Cher, walkers appreciate the proximity to hiking trails and services: bakery, mini-market, bar-tobacconist, hairdresser, and restaurants.
The commune itself stands out for its rich heritage:
Far from empty promises, the CAMPING-CAR PARK model finds a concrete application here. The site contributes to economic vitality while blending discreetly into the municipal landscape. "It's a formula that works, that relieves the town hall, and that contributes to the village's appeal," concludes Roger Portmann.
A partnership that proves that with the right tools, motorhome tourism can be a real opportunity for local areas.
What services are available at the Bruère-Allichamps site?
The site offers drinking water, electricity, waste disposal, Wi-Fi, and 24/7 access. The pitches are spacious and set in a wooded environment.
What shops are available near the site?
Within 400m of the site, you will find a bakery, a mini-market, a bar/tobacco shop, a hairdresser, and restaurants, all supporting the local economy.
What is there to visit in Bruère-Allichamps?
Must-see sights include the Center of France column, Noirlac Abbey, the Saint-Étienne Priory, and the châteaux of Chateaufer and Meillant.
Is the site suitable for long motorhome stays?
Yes. With its comprehensive facilities, natural setting, and proximity to shops, it is ideal for extended stays.
