The municipality of Bapaume, located in the Pas-de-Calais department, has been home to a motorhome site managed by CAMPING-CAR PARK for the past two years. Open year-round, the site seems to have won over travellers, boasting an annual occupancy rate of over 70%.
The site is located near shops and close to a main road, making it attractive to motorhome owners passing through the region. According to the town hall, the economic impact on city-center businesses is positive, and a second site is currently under consideration.
For the past two or three years, evenings have been livelier at Le Chti Savoyard restaurant. The manager, Jeremy, has noticed a significant boost in footfall, especially on traditionally quieter days, ever since the Bapaume CAMPING-CAR PARK site opened. "We see motorhome visitors arriving in the early evening. That never used to happen before."
He estimates that these travelers make up about 10% of his clientele. To welcome them, he offers a 10% discount upon presentation of their CAMPING-CAR PARK card: "It's a simple gesture that builds loyalty. They talk about it among themselves."
In addition, he decided to create a car wash in town, specifically allowing for the cleaning of motorhome roofs: "It's a rare service in rural areas. Motorhome owners appreciate it."
The site therefore seems to be breathing new life into this Pas-de-Calais town, where welcoming passing travelers is becoming an opportunity for local stakeholders.
The municipality makes no secret of its satisfaction. The mayor of Bapaume indicates that the site has been more successful than anticipated. According to feedback from shopkeepers, the regular presence of motorhome owners is tangibly stimulating local economic activity.
Working with CAMPING-CAR PARK allows the town to structure its visitor reception without investing heavily in major infrastructure. Thanks to a turnkey management solution—installation, maintenance, and promotion—the town benefits from a reliable and attractive service without increasing its overheads.
For motorhome owners, the benefits are just as clear: secure 24/7 access, full services (water, electricity, waste disposal), transparent pricing, and the ability to book in advance with the Privilege Pack. Everything you need to travel independently and comfortably.
